Introducing our newest ASSETS, Richard McKenzie and APEX
Posted date: 6 Oct 2007
All Stake Supply is boosting its commitment to the horticultural sector by appointing a highly experienced Commercial Horticulture Manager at the same time as confirming it has secured distribution of a premium range of fertilisers and chemicals from North American agricultural giant Simplot.
Richard McKenzie graduated with Honours in Agricultural Science from the UK’s University of Reading in 1981. Since then, he has devoted much of his professional career to the development and betterment of agri-business, working for CF Braun in the USA, Alpine Nurseries in NSW and moving to ASSETS following over 12 years with Debco.
In his role as Commercial Horticulture Manager, Richard will develop sales and marketing strategies to increase ASSETS product availability within its target markets, as well as promoting ASSETS as a premium supplier of horticultural solutions. His knowledge and experience in fertilisers and chemical products for plant health and nutrition will also be central to integrating the Simplot distribution agreement into core business.
Mr. McKenzie believes that ASSETS is well positioned to nurture a growing presence in the horticultural industry, saying “this is a period of great growth for ASSETS, and with the addition of fertilizers and chemicals to the product range, we have established ourselves as an essential destination for the horticulture industry. The Simplot range will further benefit the existing network of ASSETS clients by extending the product mix to offer everything from the ground up.”